Principle Number 8: Position Yourself As An Expert In Your Industry

This idea will lend an excellent amount of credibility to anything you do. If you position yourself as the expert in your industry, people will start to believe more of what you say in your normal marketing endeavours.

How do you go about positioning yourself as an expert?

If you see anything in the media even remotely related to your industry, contact the media outlet and offer to comment. Send in an opposing argument (if you refute what was originally printed). Media love quoting backup sources in their stories.

Send an editorial offering your opinion and solutions to the issue.

Secondly, send out tons of press releases to the media. The more you send out the better chance you have of establishing a relationship. Put on a charity day at your business and tell the papers – they will love you for it. It’s newsworthy and they’ll print it.

Read everything you can on your industry. Keep your ear to the ground. Subscribe to trade publications and specialty newsletters. Even start your own industry newsletter (which, by the way, you can charge for advertising space in and make it a profit centre).

Write a book or report (or have it ghost written). Offer it to people free. Send it to the media, trade publications and industry newsletters. Approach book stores and offer them to sell the book in their store and keep all the profit – this will help your credibility a great deal.

Give it to other businesses and allow them to sell it at a profit – just make sure in the back of the book you have your contact details so people can obtain more information from you.

You can also offer free seminars in your local area. You can choose to co-op this with other complementary, but non-competing businesses. An example is a real estate agent and a mortgage broker. Teach people how to gain an extra $10,000 when selling their house and how to obtain the best financing specific to their own personal situation.
 

No related posts.

Tags: be an expert in your industry, expert in your field, position yourself as an expert, positioning