Principle Number 4: Incorporate a USP In Your Business

A Unique Selling Proposition (USP) is the one element that sets you apart from your competitors. It’s why your customers do business with you… over your competition.

A USP can be on price, convenience, durability, guarantee, quality, exclusivity, range or after sales service. There’s an infinite choice of USPs that you can use. The one way to determine the USP for your business is to speak to your customers and ask what’s most important to them when purchasing from your company.

Once your customers have provided you with some feedback, use that in your marketing. If an overwhelming percentage of customers need lower prices, and that alone varies the level of businesses they provide, then, if it’s viable, lower your prices.

If your customers request a greater variety, give it to them. If they want better quality, give that also. Remember, you’re in the business of making money, and that money comes from your customers. If they are not happy, they’ll take their business elsewhere.
 

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Tags: ask customers, incorporating usp into your business, Unique Selling Proposition, usp