Principle Number 10: Start A Marketing Ideas Folder

This is a powerful idea. How would you like to have an endless stream of marketing ideas for your business literally at your fingertips?

Well it’s dead easy. Here’s what you do. Whenever you receive any marketing material in your letterbox, closely examine it. Ask yourself if it compels you to buy. If it does, work out what it is about the ad that makes you feel this way and determine how to apply it in your business.

Keep all the advertising and marketing you feel is effective in a special folder. Flick through newspapers and magazines for interesting ads. Cut them out and ad them to your collection.

Don’t let anything pass by your prying eyes. Keep a sharp look out. Before long, you will have collected an assortment of marketing ideas and advertisements to apply to your business. So when you’re looking to add something fresh, flick through your folder and I guarantee you will find something that’s useful.

Spend Saturdays at your local shopping centre closely examining different propositions and offers. Examine shop fittings, staff uniforms and greetings. Can you apply it in your business? If so what’s the best way to do so?

Continue doing this and before long, you will have scores of fresh ideas.

There you have it. These are some principles that can help make you thousands to tens of thousands of additional dollars. They are simple ideas… yes they are. But they are so powerful.

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Tags: business ideas, marketing ideas, newspaper and magazine ads, powerful marketing ideas, swipe file