The number one way to make your ads more effective is to test different headlines. The headline is 80% of your advertisements’ effectiveness. Without an effective headline, I can almost guarantee your ad will under perform.
You need a headline that is tight, straight to the point and addresses the main need of your market. It needs to be personal and literally scream out at your market what they will benefit. Incorporate your Unique Selling Proposition into your headline. Make sure it is clear and succinct.
Font size is important also. If your body copy is in 10-point type, ensure that your headline is at least 24-point type and bold. This will allow it stand out more.
Your body copy needs to be a natural progression from the headline. The first sentence or two is especially important because this is where your prospect will stop reading if they’re bored. You can maintain your prospects’ interest by asking a question that will encourage their thinking. Another idea is to mention some accurate statistics that may be relevant.
In your body copy, use many subheadings and space out your information. Explain the benefits of doing business with you. In other words, how you help your prospects feel better, look better, be healthier, be happier and more confident. Think of benefits as results. What is the result your prospect will attain after doing business with you?
Also, include a guarantee. This is especially important. There are many prospects in the marketplace that would literally throw their money at you if they felt there was no risk on their part. Don’t be afraid to stand by your product or service if you’re good at what you do. The marketplace rewards those who render a beneficial service (while at the same time being very cruel to the lazy and unethical).
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Tags: Headlines, powerful ads, strong copy
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