How to Write Classified Ads That Sell: The Pros and Cons

Classified ads are very simple to write. They can be very powerful if done correctly. I am sure you have seen them before. However, classifieds are often only a few lines in size and have limited space. Usually, you are only able to run a headline and contact details.

Nevertheless, when deciding on whether to use classified ads to promote your business, it is important to identify the pros and cons of this marketing method.

• Affordable –A classified ad is one of the least expensive methods of promoting your business. You can easily place a classified for as little as $30.
• Targeted Market – Classifieds are broken into sections, so you can target your specific market. For a general circulation newspaper, you can choose anything from plumbing, landscaping, to education, among others.
• Easy to Track – You can ask your prospects to mention a department number, a person (the name can be fictitious), or call a designated phone number.
• Quick Responses – The lead-time for classifieds is usually no more than a week.
• Easy to Write – Classifieds are usually only a few short lines in text. You will spend almost all your time writing the headline.
• Increased Readership – By simply including a photo of yourself or your product in your classified, you can increase your readership.

• Limited Space – Do not make the rookie marketing mistake of going for a sale directly from the classified. Have prospects call in for a free special report.
• Display Ads Pull Greater Numbers – Pound for pound, classifieds are often your best bet. However, if you are looking for brute strength in numbers, a display ad, which has a heftier price tag, will out-pull a classified every time.
• Great Competition –You can have the most striking headline in the game, but if your ad is immersed amongst dozens of other ones, it may get lost and not be seen by your prospects. To overcome this, consider a border, include a photo of yourself, or reverse block the headline. Your ad has to shine.
• Bad Location– If your ad is placed in a bad location, there is a big chance that it will not sell.

Most of your competitors do not have an idea how to make these little babies work.This is good for you, because you will derive greater benefits out of your classifieds.Knowing the pros and cons of using classifieds will help you use this method wisely, giving you an edge among a sea of competitors.
 

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Tags: classified ads, display ads, negatives of classified ads, pros of classified ads, quick response, target market