How to Write Classified Ads That Sell: Making Your Classifieds Stand Out

Prospects are constantly looking for somebody to buy from. You need to grab their attentionbefore the competition does. One of the best ways to do so is by writing stellar copy and positioning itto attract prospects.

For instance, offering a free special report that helps answer their questions immediately makes your classified stand out from the competition. As the prospect is “heading down the list,” comparing you with your competitors, offering a free special report will virtually guarantee you a call.

You may not be the first, but you will certainly be one of the companies that get called.

Remember, just like the yellow pages, people turn to the classifieds with a specific purpose. To show them that you meet that purpose, you must stand out. Below are tips on how to make your classifieds shine.

• Isolate Your Market- As with all advertisements, you first need to decide “who” you are communicating to.A detailed profile of your customers comes in handy here. To ascertain the precise best location for your classified, ask your existing customers: “If you wished to locate us in the classifieds, which section would you turn to?”
• Use the Two-Step Sequence- This will almost always be a request for more information. Why?Simply, there is not enough space to sell your product or service. Do not make the mistake many other business owners make. Go for a two-step call-to-action instead.
• Determine the Best Publication – If you sell a dog training service, the best place for your classified is, in all likelihood, a DOG publication. This would have the highest concentration of potential customers than any other.In addition, you should test a locally circulated newspaper, under dog training services (or similar).For general circulation newspapers, onlya percentage of readers fall into your target market. As such, you will always overpay to advertise in a general circulation publication to also reach people who have no interest in what you are selling. When all else fails, as your existing customers. They will tell you the precise ideal publication to run the classified in.

At any rate, you should always test your responses with any method that you choose. No matter what you do. Let the figures speak for themselves.

I have explained to you the pros and cons of running classifieds and how to make them stand out. Continue to follow this series, as I share more conventional ways of making classifieds work.
 

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Tags: Best publication, classified ads, how to write classified ads, isolate market, prospects