Principle Number 4: Incorporate a USP In Your Business
A Unique Selling Proposition (USP) is the one element that sets you apart from your competitors. It’s why your customers do business with you… over your competition. A USP can be on price, convenience, durability, guarantee, quality, exclusivity, range or after sales service. There’s an infinite choice of USPs that you can use. Don’t be limited to the examples above. The one way to determine the USP for your business is to speak to your customers and ask what’s most important to them when purchasing from your company.…
