This is a powerful idea. How would you like to have an endless stream of marketing ideas for your business literally at your fingertips? Well it’s dead easy. Here’s what you do. Whenever you receive any marketing material in your letterbox, closely examine it. Ask yourself if it compels you to buy. If it does, work out what it is about the ad that makes you feel this way and determine how to apply it in your business. …
Here is a list of books I recommend for helping you succeed in the financial world and in your life in general. Tested Advertising Methods by John Caples. Think and Grow Rich by Napolean Hill. Guerrilla Marketing by Jay Conrad Levinson…
This idea will lend an excellent amount of credibility to anything you do. If you position yourself as the expert in your industry, people will start to believe more of what you say in your normal marketing endeavours. How do you go about positioning yourself as an expert? If you see anything in the media even remotely related to your industry, contact the media outlet and offer to comment. …
The most valuable asset you have in your business is your existing database of customers… the people who have purchased from you in the past. The acquisition cost of a new customer is astounding for some companies. On average, it costs 600% more to sell to a new customer than reselling to an existing one. …
Maybe you’ve identified a way to sell your product or service in a way that is unique and more effective than your competition. Maybe you have sales scripts that are far superior to your competitors’ that allows you to solicit more cash out of your clients. Perhaps you use a sales letter that yields a higher response rate than others. On the other hand, you could even have an in house training program that is far superior.
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Direct mail is a very powerful medium. Almost every business would benefit from having a direct mail department. With direct marketing, you can target the prospects most likely to purchase from you. It’s like playing darts and getting a bullseye, instead of the circles around it! To focus specifically on the people most likely to buy from you, it’s possible to rent mailing lists with your specific target market, rent subscription bases to trade journals, magazines and newsletters and do host/beneficiary relationships.…
A Unique Selling Proposition (USP) is the one element that sets you apart from your competitors. It’s why your customers do business with you… over your competition. A USP can be on price, convenience, durability, guarantee, quality, exclusivity, range or after sales service. There’s an infinite choice of USPs that you can use. Don’t be limited to the examples above. The one way to determine the USP for your business is to speak to your customers and ask what’s most important to them when purchasing from your company.…
This is one concept that most business owners feel very uncomfortable about at first – but it is a principle that could double your business almost immediately. Reversing the risk is offering your customers a satisfaction guarantee – if they are not completely satisfied they receive their money back, an extended warranty, or a replacement – whatever it is that will help your buyer overcome their initial hesitation.
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Every ‘successful’ marketing plan should start off, in my opinion, with the following questions: What Am I Selling? For hairdressers, you are selling confidence, self-esteem, convenience, and pride.…
The number one way to make your ads more effective is to test different headlines. The headline is 80% of your advertisements’ effectiveness. Without an effective headline, I can almost guarantee your ad will under perform. You need a headline that is tight, straight to the point and addresses the main need of your market. It needs to be personal and literally scream out at your market what they will benefit. …
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$70,128 in a few weeks
One campaign Alexi worked on for me brought in over $70,128 in a few short weeks. If you want to turbo charge your sales and marketing, get him working on your business!” Blair Singer |
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Hire Alexi. Now!
"Alexi is one of the few copywriters in Australia that I would trust with my clients. If you want to get results with your advertising, hire Alexi. Now!" Scott Bywater |
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$117,251.23 in sales
"One sales letter he wrote for me brought in $$117,251.23! When I want my marketing to bring in huge $$$, I bring in Alexi." Ed Burton |
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Founder of UFC
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BRW Young Rich List Member
“Alexi is a brilliant advertising copywriter. For the past year, he has written the sales letters for all our seminars with outstanding success. I recommend him to anybody who wishes to increase their advertising response rates.” Suzi Dafnis |
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Over $287,000
"The press release you wrote helped bring in over $287,000 in sales" Murray Priestley |