How To Mine The Fortune That Lie Hidden In Your Customer – Client – Patient Files!
The 'front end' is a client’s initial purchase. The ‘back end’ is all subsequent purchases over the lifetime of their patronage. Earlier when I talked about lifetime value, you were able to see first hand just how important a client is. You can dramatically boost the dollar value of each client (by double, triple and quadruple in many cases) with intelligent use of 'backend marketing'.…






