Although generating leads and networking are all about “business,” there is still the human and personal nature of the course of socializing through business. The very essence of it is human interaction. If you bring in an uninteresting, flat, and dry individual into a networking affair, they will not attract the same business leads as the other person who is charming and outgoing. …
Classified ads are very simple to write. They can be very powerful if done correctly. I am sure you have seen them before. However, classifieds are often only a few lines in size and have limited space. Usually, you are only able to run a headline and contact details. Nevertheless, when deciding on whether to ...…
Prospects are constantly looking for somebody to buy from. You need to grab their attentionbefore the competition does. One of the best ways to do so is by writing stellar copy and positioning itto attract prospects. For instance, offering a free special report that helps answer their questions immediately makes your classified stand out from ...…
A one-step sequence is going for a sale directly from the classified, which, in almost all cases, is a no-no. With two steps, it is very important to send the information immediately. The prospect will NEVER be as hot as the day she calls you. So, ensure you get that report out quick! With each ...…
The 'front end' is a client’s initial purchase. The ‘back end’ is all subsequent purchases over the lifetime of their patronage. Earlier when I talked about lifetime value, you were able to see first hand just how important a client is. You can dramatically boost the dollar value of each client (by double, triple and quadruple in many cases) with intelligent use of 'backend marketing'.…
We all know that referrals are one of the greatest ways to get new clients and patients. In fact, it’s a dream for most businesses to passively sit by… without spending a dollar on marketing and have floods of clients enter their business. Keep on dreaming… because it doesn’t happen very often. If you want referrals, you’ll need to follow a system. The best system I know is the EAR system. It stands for:…
Classified ads are very simple to write… and… can be very powerful if done correctly. I’m sure you’ve seen them before. Classifieds are often only a few lines in size and have limited. Classifieds are ideal for testing headlines because they’re cost effective and the response time is quick. space. Usually you’re only able to run a headline and contact details. …
This is a powerful idea. How would you like to have an endless stream of marketing ideas for your business literally at your fingertips? Well it’s dead easy. Here’s what you do. Whenever you receive any marketing material in your letterbox, closely examine it. Ask yourself if it compels you to buy. If it does, work out what it is about the ad that makes you feel this way and determine how to apply it in your business. …
Here is a list of books I recommend for helping you succeed in the financial world and in your life in general. Tested Advertising Methods by John Caples. Think and Grow Rich by Napolean Hill. Guerrilla Marketing by Jay Conrad Levinson…
This idea will lend an excellent amount of credibility to anything you do. If you position yourself as the expert in your industry, people will start to believe more of what you say in your normal marketing endeavours. How do you go about positioning yourself as an expert? If you see anything in the media even remotely related to your industry, contact the media outlet and offer to comment. …
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$70,128 in a few weeks
One campaign Alexi worked on for me brought in over $70,128 in a few short weeks. If you want to turbo charge your sales and marketing, get him working on your business!” Blair Singer |
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Hire Alexi. Now!
"Alexi is one of the few copywriters in Australia that I would trust with my clients. If you want to get results with your advertising, hire Alexi. Now!" Scott Bywater |
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Best of the Best
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$117,251.23 in sales
"One sales letter he wrote for me brought in $$117,251.23! When I want my marketing to bring in huge $$$, I bring in Alexi." Ed Burton |
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Founder of UFC
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BRW Young Rich List Member
“Alexi is a brilliant advertising copywriter. For the past year, he has written the sales letters for all our seminars with outstanding success. I recommend him to anybody who wishes to increase their advertising response rates.” Suzi Dafnis |
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Over $287,000
"The press release you wrote helped bring in over $287,000 in sales" Murray Priestley |